If you own a brick-and-mortar store, or a chain of stores situated in different cities you need to read this article. By even clicking to see this article so you probably know that SEO is an integral part in getting a business to attract customers online. Already you may have a set of keywords which have proven successful inside a Pay Per Click (PPC) advertising strategy. These keywords, when coupled with the few keywords already marketed to position organically, might be bringing you a decent amount of traffic along with a modest ROI. But if you haven’t put any energy into local search engine optimization, particularly with Google, you might be doing yourself as well as your small business a disservice.
Local SEO Services
A few years ago placing an ad in the Yellow Pages might have been enough. Let’s say you sold plumbing services in Texas. Once upon a time, before Google Maps was so data-rich with local listings, somebody trying to find “plumber in Dallas” might have found the things they were looking for without doing much work. If you had been optimized for that term and ranked well for this, you were ahead of the game and might have popped up on the top spot. But what happens if the customer just typed “plumbing”?
Google has evolved - as well as for some time now has had the opportunity to know where a person searching on the internet is located. That person is and can display a map rife with local businesses providing related services. True, there might be some further keyword refinement for kind of tire, brand, et cetera but if you didn’t properly consider Google and local SEO marketing as part of your overall strategy and, consequently, you’re not on that map, the customer may never know you’re just a couple blocks from their location.
There are simple but critical strategy steps to increasing local visitors to your website.
When dealing with a knowledgeable business owner a SEO Firm might think that there is already enough on-site optimization completed, and also the business only must let Google know that your brick-and-mortar store exists. The first step, then, is to add your company to Google Places. After that, make sure your address is shown on your site somewhere. Google recommends the home page but so long as it’s in plain text, they should be able to find it. This is required because Google in early years was burned by spammers and isn't trying to only provide legitimate local business information to online searchers.
Google also recommends creating a rich “About Us” page which includes the store address and any other relevant information such as phone numbers, email addresses along with other contact methods that could be available. While you’re building or tweaking that page, consider using Google Maps to embed a map to make it as convenient for customers to locate you as possible.
A company that does not ranking either in the orgainic or Google Maps section for local looks for their services might as well open a window and throw money out it each day. Hundreds of potential customers are going about their business providing your competition their money and who understand how many referrals. Enter on the game - don't hate the player - hate the sport. Hate all you want, but make sure Google know who you are.
Local SEO Services
